Introduction

The DASH Industry Forum (DASH-IF) held its 11th face to face meeting on August 18-20, 2015, in San Diego used this opportunity to organize a workshop to gather together experts from video distribution services, mobile operators and technology providers.

With 5G on the horizon, this was an opportunity to understand some of the technical and non-technical challenges and opportunities for mobile video services. This information gathering allowed companies and standardization organizations to focus on relevant enablers in order to create revenue-generating and interoperable video services, anticipating that video already is and will be to an increasing degree the majority of the traffic in mobile networks.

Experts from different fields discussed during two days on new opportunities and challenges.

Logistics

Program

August 20, 2015

14:00 Welcome and Roll Call

Session Chair: Thomas Stockhammer (Qualcomm), Director Technical Standards

14:15 Introduction to 5G

Session Chair: Thomas Stockhammer (Qualcomm), Director Technical Standards

The session will contain two talks on 5G definition, timelines, objectives and relevant aspects for content distribution. The session will be tutorial and provide the basic ideas on 5G. Speakers are involved in the early definition of 5G and will provide an overview.

# Speaker Company Title Status
1 Etienne Chaponniere Qualcomm Introduction to 5G Confirmed
2 Ali Khayrallah Ericsson 5G Vision Confirmed
3 Imed Bouazizi Samsung tba Confirmed

The session is planned for 60 minutes.

15:15 Mobile Video today and in the future

Session Chair: Xin Wang, Huawei, Head of Multimedia Systems, Corporate Research

The session will be a series of talks followed with a short Q&A and panel discussion.

This session will provide overviews of current mobile video services and viewing experiences today, from a number of perspectives such as mobile network delivery, monetization, monitoring and technology advance, and discuss opportunities and challenges for mobile video in the future.

# Speaker Company Title Status
1 Chunshan Xiong Huawei Challenges and Opportunities in Mobile Video Delivery confirmed
2 Kevin Streeter Adobe Monetization Opportunities for OTT Video confirmed
3 Matthew Shapiro Conviva Video Streaming Viewing Experience on Mobile Platform confirmed
4 Kumar Subramanian MediaMelon Mobile Video as of Today and in the future confirmed

The session is planned for 75 minutes.

16:45 Content and Service Providers view on Mobile Video

Session Chair: David Price, Ericsson, VP business development

The session will be a series of talks followed with a short Q&A and panel discussion.

Mobile video has been on the industry’s mind for decades but has had a number of notable false starts including DVB-H and MediaFLO. Now, with sights set on 5G we will finally have enough bandwidth to make video delivery ubiquitous over the next decade. Advances in codecs, content optimization and encoders will continue to help but moves to higher resolutions and richer viewing experiences will be a constant headwind. This panel will examine the likely timing and phasing of this transition and will look at what it means for service providers, content aggregators and content delivery technology.

# Speaker Company Title Status
1 Mark Watson Netflix Challenges for on-demand video distribution on Mobile Networks confirmed
2 Eric Grab Neulion, co-CTO Interactivity on Mobile Video confirmed
3 Will Law Akamai Content Delivery to Mobile Devices – data from a worldwide CDN confirmed
4 Matt White CableLabs Multicast-Assisted Adaptive Bitrate (M-ABR) Overview Confirmed
5 Chris Caviogli Intel Video meets 5G - Wireless and Web Communication Confirmed

The session is planned for 75 minutes.

18:00 New Formats and their consequences for mobile ecosystem

Session Chair: Thierry Fautier, President of Ultra HD Forum, VP Video Strategy at Harmonic

The panel will be an open discussion on how new video formats such as Ultra HD will impact the 5G Video ecosystem, on existing devices and applications (streaming to phones & tablets) but also upcoming devices and applications such as virtual reality video.

# Speaker Company Status
1 David Price, VP business development Ericsson confirmed
2 Richard Doherty, standards manager Dolby confirmed
3 Aytac Biber, product manager Qualcomm confirmed
4 Mark Watson, head of standards Netflix confirmed

Each panelist will have 10 minutes to present its perspective; this will be followed by a debate that will end by a Q&A session.

The session is planned for 90 minutes.

19:45 Social Event

Sponsors: Huawei and DASH-IF

Location: Karl-Strauss Brewery, Sorrento Valley

15 minutes walk from meeting location

August 21, 2015

08:30 Mobile Content Distribution

Session Chair: Imed Bouazizi, Samsung

The session will be a series of talks followed with a short Q&A and panel discussion.

This session will talk about latest advances and technologies in the mobile content distribution.

# Speaker Company Title Status
1 Will Law Akamai New efforts underway at Akamai to improve content distribution over cellular networks Confirmed
2 Ed Tiongson Qualcomm eMBMS Confirmed
3 Kent Walker Qualcomm ATSC3.0 Confirmed
4 Kilroy Hughes Microsoft Azure Cloud Service Delivery confirmed
5 Jim Seymour Cisco, PRINCIPAL ENGINEER

Mobility CTO Group

Mobile Video Trends & Study of Real-Time, Delay Sensitive Video over LTE confirmed

The session is planned for 75 minutes.

09:45 Status Standardization Activities Streaming Media

Session Chair: Iraj Sodagar, Microsoft, President of DASH-IF

The panel will be a series of short talks followed with Q&A and panel discussion.

What are the relevant SDO and consortia doing now and what are their plans for future? In this session, we will hear from experts about the SDO/consortia current work items on video delivery and whether they have any grand vision for future.

# Speaker Company Title Status
1 Giri Mandyam Qualcomm (W3C/ATSC/IETF) confirmed
2 Imed Bouazizi Samsung IETF/MPEG/3GPP confirmed
3 Per Fröjdh Ericsson (3GPP/MPEG) confirmed
4 Nan Zhong Huawei Mobile Edge Computing: unleashing the value chain confirmed
5 Thomas Stockhammer Qualcomm 3GPP-based content delivery confirmed

The session is planned for 75 minutes.

11:15 New Technologies and Enablers

Session Chair: Yuriy Reznik, InterDigital, Director

The session will be a series of talks followed with a short Q&A and panel discussion.

The session will cover new and emerging technologies with high potential impact on future of multimedia communications. This will include topics such as user-aware processing, AR, VR, ultra-low-delay (tactile) networks, and security aspects.

# Speaker Company Title Status
1 Yuriy Reznik, Director InterDigital User- and environment-aware media delivery confirmed
2 Tim Leland, VP Product Management Qualcomm tbd confirmed
3 Yago Sanchez, Researcher Fraunhofer/HHI Ultra-Low Delay Video: Towards Tactile Internet confirmed
4 Kilroy Hughes, Digital Media Architect Microsoft Advances in mobile internet security confirmed

The session is planned for 75 minutes.

12:30 Closing Plenary: Standardization Needs and Next Steps

Session Chair: Thomas Stockhammer (Qualcomm Incorporated)

The session will be a panel discussion.

The session will summarize the workshop and identify next steps. Some aspects that may be discussed:

Panelists will be decided at the workshop.

# Panelist Company Title Status
1 Iraj Sodagar Microsoft President DASH-IF confirmed
2 Thierry Fautier Harmonic President UHD Forum (DVB) confirmed
3 More to be added 3GPP/5G, CEA/ATSC, UHD Alliance/W3C open

The session is planned for 45 minutes.

01:15 Lunch

Sponsored by Qualcomm

Location will be next to the meeting place.

Open end!