Introduction
The DASH Industry Forum (DASH-IF) held its 11th face to face meeting on August 18-20, 2015, in San Diego used this opportunity to organize a workshop to gather together experts from video distribution services, mobile operators and technology providers.
With 5G on the horizon, this was an opportunity to understand some of the technical and non-technical challenges and opportunities for mobile video services. This information gathering allowed companies and standardization organizations to focus on relevant enablers in order to create revenue-generating and interoperable video services, anticipating that video already is and will be to an increasing degree the majority of the traffic in mobile networks.
Experts from different fields discussed during two days on new opportunities and challenges.
Logistics
- Meeting Location: Qualcomm Incorporated (Building AZ – Letters won’t appear on building)
- Meeting Dates: August 20-21, 2015
- Attendee List
Program
August 20, 2015
14:00 Welcome and Roll Call
Session Chair: Thomas Stockhammer (Qualcomm), Director Technical Standards
14:15 Introduction to 5G
Session Chair: Thomas Stockhammer (Qualcomm), Director Technical Standards
The session will contain two talks on 5G definition, timelines, objectives and relevant aspects for content distribution. The session will be tutorial and provide the basic ideas on 5G. Speakers are involved in the early definition of 5G and will provide an overview.
# | Speaker | Company | Title | Status |
1 | Etienne Chaponniere | Qualcomm | Introduction to 5G | Confirmed |
2 | Ali Khayrallah | Ericsson | 5G Vision | Confirmed |
3 | Imed Bouazizi | Samsung | tba | Confirmed |
The session is planned for 60 minutes.
15:15 Mobile Video today and in the future
Session Chair: Xin Wang, Huawei, Head of Multimedia Systems, Corporate Research
The session will be a series of talks followed with a short Q&A and panel discussion.
This session will provide overviews of current mobile video services and viewing experiences today, from a number of perspectives such as mobile network delivery, monetization, monitoring and technology advance, and discuss opportunities and challenges for mobile video in the future.
# | Speaker | Company | Title | Status |
1 | Chunshan Xiong | Huawei | Challenges and Opportunities in Mobile Video Delivery | confirmed |
2 | Kevin Streeter | Adobe | Monetization Opportunities for OTT Video | confirmed |
3 | Matthew Shapiro | Conviva | Video Streaming Viewing Experience on Mobile Platform | confirmed |
4 | Kumar Subramanian | MediaMelon | Mobile Video as of Today and in the future | confirmed |
The session is planned for 75 minutes.
16:45 Content and Service Providers view on Mobile Video
Session Chair: David Price, Ericsson, VP business development
The session will be a series of talks followed with a short Q&A and panel discussion.
Mobile video has been on the industry’s mind for decades but has had a number of notable false starts including DVB-H and MediaFLO. Now, with sights set on 5G we will finally have enough bandwidth to make video delivery ubiquitous over the next decade. Advances in codecs, content optimization and encoders will continue to help but moves to higher resolutions and richer viewing experiences will be a constant headwind. This panel will examine the likely timing and phasing of this transition and will look at what it means for service providers, content aggregators and content delivery technology.
# | Speaker | Company | Title | Status |
1 | Mark Watson | Netflix | Challenges for on-demand video distribution on Mobile Networks | confirmed |
2 | Eric Grab | Neulion, co-CTO | Interactivity on Mobile Video | confirmed |
3 | Will Law | Akamai | Content Delivery to Mobile Devices – data from a worldwide CDN | confirmed |
4 | Matt White | CableLabs | Multicast-Assisted Adaptive Bitrate (M-ABR) Overview | Confirmed |
5 | Chris Caviogli | Intel | Video meets 5G - Wireless and Web Communication | Confirmed |
The session is planned for 75 minutes.
18:00 New Formats and their consequences for mobile ecosystem
Session Chair: Thierry Fautier, President of Ultra HD Forum, VP Video Strategy at Harmonic
The panel will be an open discussion on how new video formats such as Ultra HD will impact the 5G Video ecosystem, on existing devices and applications (streaming to phones & tablets) but also upcoming devices and applications such as virtual reality video.
# | Speaker | Company | Status |
1 | David Price, VP business development | Ericsson | confirmed |
2 | Richard Doherty, standards manager | Dolby | confirmed |
3 | Aytac Biber, product manager | Qualcomm | confirmed |
4 | Mark Watson, head of standards | Netflix | confirmed |
Each panelist will have 10 minutes to present its perspective; this will be followed by a debate that will end by a Q&A session.
The session is planned for 90 minutes.
19:45 Social Event
Sponsors: Huawei and DASH-IF
Location: Karl-Strauss Brewery, Sorrento Valley
15 minutes walk from meeting location
August 21, 2015
08:30 Mobile Content Distribution
Session Chair: Imed Bouazizi, Samsung
The session will be a series of talks followed with a short Q&A and panel discussion.
This session will talk about latest advances and technologies in the mobile content distribution.
# | Speaker | Company | Title | Status |
1 | Will Law | Akamai | New efforts underway at Akamai to improve content distribution over cellular networks | Confirmed |
2 | Ed Tiongson | Qualcomm | eMBMS | Confirmed |
3 | Kent Walker | Qualcomm | ATSC3.0 | Confirmed |
4 | Kilroy Hughes | Microsoft | Azure Cloud Service Delivery | confirmed |
5 | Jim Seymour | Cisco, PRINCIPAL ENGINEER
Mobility CTO Group |
Mobile Video Trends & Study of Real-Time, Delay Sensitive Video over LTE | confirmed |
The session is planned for 75 minutes.
09:45 Status Standardization Activities Streaming Media
Session Chair: Iraj Sodagar, Microsoft, President of DASH-IF
The panel will be a series of short talks followed with Q&A and panel discussion.
What are the relevant SDO and consortia doing now and what are their plans for future? In this session, we will hear from experts about the SDO/consortia current work items on video delivery and whether they have any grand vision for future.
# | Speaker | Company | Title | Status |
1 | Giri Mandyam | Qualcomm | (W3C/ATSC/IETF) | confirmed |
2 | Imed Bouazizi | Samsung | IETF/MPEG/3GPP | confirmed |
3 | Per Fröjdh | Ericsson | (3GPP/MPEG) | confirmed |
4 | Nan Zhong | Huawei | Mobile Edge Computing: unleashing the value chain | confirmed |
5 | Thomas Stockhammer | Qualcomm | 3GPP-based content delivery | confirmed |
The session is planned for 75 minutes.
11:15 New Technologies and Enablers
Session Chair: Yuriy Reznik, InterDigital, Director
The session will be a series of talks followed with a short Q&A and panel discussion.
The session will cover new and emerging technologies with high potential impact on future of multimedia communications. This will include topics such as user-aware processing, AR, VR, ultra-low-delay (tactile) networks, and security aspects.
# | Speaker | Company | Title | Status |
1 | Yuriy Reznik, Director | InterDigital | User- and environment-aware media delivery | confirmed |
2 | Tim Leland, VP Product Management | Qualcomm | tbd | confirmed |
3 | Yago Sanchez, Researcher | Fraunhofer/HHI | Ultra-Low Delay Video: Towards Tactile Internet | confirmed |
4 | Kilroy Hughes, Digital Media Architect | Microsoft | Advances in mobile internet security | confirmed |
The session is planned for 75 minutes.
12:30 Closing Plenary: Standardization Needs and Next Steps
Session Chair: Thomas Stockhammer (Qualcomm Incorporated)
The session will be a panel discussion.
The session will summarize the workshop and identify next steps. Some aspects that may be discussed:
- Are standards necessary at all and what aspects should be the focus towards?
- What organizations may matter and what aspects should they deal with?
- How can standards keep track with innovation?
- How can 5G and OTT video be better connected?
- What is the role of industry consortia such as DASH-IF, ETSI MEC, UHD Forum, etc.?
- What are the next steps and opportunities?
Panelists will be decided at the workshop.
# | Panelist | Company | Title | Status |
1 | Iraj Sodagar | Microsoft | President DASH-IF | confirmed |
2 | Thierry Fautier | Harmonic | President UHD Forum (DVB) | confirmed |
3 | More to be added | 3GPP/5G, CEA/ATSC, UHD Alliance/W3C | open | |
The session is planned for 45 minutes.
01:15 Lunch
Sponsored by Qualcomm
Location will be next to the meeting place.
Open end!